These days, search engine optimization (SEO) brings up a mixed reaction amongst bloggers. Whilst the majority of experienced bloggers will recognize that search engines are one of the best ways of generating traffic to blogs, there is also a misguided belief that writing content optimized for SEO means over-stuffing blog posts with keywords and making them difficult to read. However, the good news is that modern SEO has come a long way. At the most basic level, it’s all about making sure that the big search engines, such as Google and Bing, ‘know’ that your blog is a valuable resource for your readers. We’ve put together some top tips to help you make your blog more SEO-friendly and generate more visitors.
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Tip #1. Write for Your Audience
One of the biggest mistakes that bloggers make when writing for SEO purposes is to forget all about their audience and end up writing content that’s aimed at search engines instead. However, the problem here is that this can often lead to a serious drop in the quality of writing, as keyword placement becomes more important than making sure that your audience has an interesting read. Your audience should be kept at the forefront of your mind when creating content for your blog; search engines will prioritize blogs that offer answers and solutions.
Tip #2. Build High-Quality Links
When it comes to building links, many bloggers believe that the more, the better. However, this isn’t usually the case. A few high-quality links, placed on very high-quality and reputable blogs and websites, can be a much better choice for your blog compared to a lot of links placed in low-quality directory sites and blogs. Never underestimate the importance of taking the time to build high-quality relationships with other bloggers and influencers in your niche. Bear in mind that people will be more likely to link to sites that they trust. Professionals such as Tim B Design can also be a useful investment when it comes to link building since they tend to have an established network of influencer relationships ready to go.
Tip #3. Invest in Your On-Page SEO
Whilst creating high-quality content to be posted both on and off your blog, along with high-quality link building, is an important part of your blog’s SEO strategy, it’s also important to consider how on-page factors are affecting your blog’s ranking in search engine results. Along with the quality and placement of your content, it’s also important to consider how your blog appears to visitors and the kind of experience that they are having. For example, the page load speed matters. It’s also important to consider how your page is appearing to search engines. A meta title will help search engines to determine the main topic of your blog whilst each page on your site should be given an H1 tag, which will show up as the headline of the page.
Did you find these tips useful? We’d love to hear from you in the comments below.